How It Started
On June 30, 2008 three women met in a garage driven by the same goal that motivates many: to get in shape. Armed with a few dumbbells, a single pull up bar and their strong wills they were off and running.
Each morning, Jason, (one of the women’s husbands) posted a workout that challenged the women’s muscular strength and cardiovascular endurance. The workouts were short, but very intense and results came quickly with the tweaking of nutrition. The three women became walking advertisements and each began to hear the same questions, “What have you been doing and how can...