Rodan + Fields Named the #1 Skincare Brand in the U.S.;
Announces $1 Billion in Revenue
Fastest growing skincare brand in the U.S. disrupts the beauty industry -- surpassing longtime market leaders
San Francisco, Calif. — April 4, 2017 — Rodan & Fields, LLC ("Rodan + Fields"), a prestige dermatology-inspired skincare brand, has been ranked the number one skincare brand in the U.S. in 2016°—disrupting the skincare category, as tracked by Euromonitor International Ltd. (“Euromonitor”), which publishes the world's most comprehensive market research on the skincare industry. In addition to moving from the number six position in the 2015 rankings to number one in 2016°, Rodan + Fields accomplished another major milestone by achieving more than $1 billion in revenue in 2016.
Rodan + Fields was founded by Dr. Katie Rodan and Dr. Kathy Fields, with the mission of giving consumers the best skin of their lives. Born in the digital era and designed to directly reach consumers where they live and shop via mobile and social networks, more than a million customers have experienced the benefits of Rodan + Fields in the U.S.
“We are extremely proud to be the number one skincare brand in the US,” says Diane Dietz, President and Chief Executive Officer. “We believe our clinically-tested skincare regimens, high-touch, high-tech approach and Independent Consultant community is transforming the skincare category and how people shop. We hope to continue our explosive growth by providing innovative products and life-changing skincare results to consumers around the world."
Rodan + Fields is the number one fastest-growing skincare brand in the U.S. over the last 6 years°, according to Euromonitor. That status is attributable to the brand’s focus on product innovation and technology platform investments aimed at meeting customer expectations and supporting a rapidly expanding business in today’s ever-changing digital world.
“2016 was another year of impressive growth for the Company. We surpassed our goal of becoming a billion dollar brand and saw year-over-year growth of more than 80%,” said Chris Newman, Chief Financial Officer. “We are confident that 2017 will be a year of continued opportunity and progress for our Company, Consultants and consumers, with ongoing product and business innovation as well as international expansion to Australia this Spring.”
About Rodan + Fields
Founded by Dr. Katie Rodan and Dr. Kathy Fields, Rodan + Fields’ dermatology-inspired skincare products and proprietary, technology-driven social enterprise platform are changing the way people engage in the skincare category, shop for products and care for their skin. In 2007, the Company made the unprecedented move out of department stores and into the world of community commerce in order to realize the doctors' vision for providing the closest alternative to a professional skincare experience outside of a medical office and, in the process, empowering entrepreneurial opportunity. Products are available through Rodan + Fields Independent Consultants and on the Rodan + Fields website.
°Source Euromonitor International Limited; retail value RSP terms; all channels, USA; extracted from internal system on March 15, 2017; claim effective starting March 15, 2017.
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